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A Professional Portrait by Eleanor Taylor

Social Media Manager

Sotheby's

Published: 27th November 2017

What inspired you to pursue a career in the arts?

 

I studied English Literature at university, and am a portrait artist too. I wanted to work in an industry where I was surrounded by interesting, beautiful objects, where it would be my job to reveal the stories behind them and communicate our activities in an engaging manner. The Press Office at Sotheby’s is where this happens.

 

Can you tell us a little about your role?

 

Working in Sotheby’s London Press Office, I manage the company’s social media accounts. It is my job to liaise with expert departments (e.g Contemporary Art, Old Masters, Russian Art) and the specialists within them to tell our 1.2 million followers about the objects of wonder we are selling or exhibiting, as well as communicating the corporate partnerships and other initiatives we are involved with.

 

What does your average day entail?

 

My average day is 9am – 6.30pm (with occasional weekend work for events and 11pm on auction nights) publishing Editorial content across our platforms, liaising with Press Officers from around our global offices to plan a social media schedule, where we promote the companies activities and sales in a consistent manner online.

 

How did you get your job?

 

I started at the company by working for a year in an operations department, and then a year in an expert department. Both these experiences enabled me to develop a broad understanding of our clients and working processes. I wanted to use my creative side and English Literature degree more, but remain working at the company; when a job came up in the Press Office, I applied through HR and got an interview, after two interviews I got told that I had got the job!

 

What is the best part of your job?

Promoting beautiful and rare works of art, and working with people who are passionate about them. Communicating this passion on to a developing online audience from across the world is very fulfilling. We have the largest social media following of any auction house, and the strategy involved with keeping it this way is a large part of my job.

 

What is the hardest part of your job?

The hours can be long in the Press Office, and social media does not stop at weekends or holidays!

 

What has been the highlight of your career?

Working with the fashion designer and TANK magazine editor Caroline Issa to promote our recent Contemporary Curated auction, for which she was guest curator. She was as engaged and keen for it to be a success as I was, which made working together for promotion purposes a real partnership.

 

What is your favourite Artwork?

Botticelli’s ‘La Primavera’ – I never tire of looking at it up close, breaking up its various parts, characters, and the stories happening within it.

 

Which artist would you have liked or would like to meet?

I would love to meet Alex Katz, a Contemporary American Artist who has forged an instantly recognizable aesthetic with his large scale portraits, and a commercially successful career.

 

What advice would you give to people trying to enter the art industry?

If you are passionate about art and enjoy being surrounded by like-minded people – go for it! You will not find a more engaging, fast paced, and stimulating industry to work in - creative and intellectual.

 

If you werent in the art industry, what would you be doing?

I would be a full time artist, perhaps working with people in a community gallery space, promoting their work and exhibitions.